Real Estate / Luxury Property Development
Aabar Properties
Aabar Properties: LAMAR Luxury Residences
TIMEFRAME
2018
MARKET SCOPE
Local & GCC High-Net-Worth Individuals
ASSIGNED TEAM
5 Assigned Team Members
CLIENT SECTOR
Real Estate / Luxury Property Development
LAMAR
Brand Naming & Identity Creation
Cityscape
Teaser & High-Profile Reveal Launch
360° BTL
Brochures, Luxury Packaging & Stationery
Waterfront
Flagship Al Raha Beach Residential Project
01
The Challenge
Aabar Properties commissioned Credo to create an entire brand persona, naming, and launch campaign from scratch for a prestigious new waterfront residential development on Al Raha Beach in Abu Dhabi.
02
The Solution
Conceived and proposed the evocative brand name "LAMAR", crafted the elegant minimalist visual identity, color schemes, luxury typography, stationery, and architectural presentation packages. Executed a two-phase "Teaser & Reveal" campaign culminating in a spectacular exhibition reveal at Cityscape Global, accompanied by bespoke BTL collaterals and digital touchpoints.
03
The Results & Impact
Established LAMAR as one of the most sought-after luxury waterfront residential investments of the season, driving immense buyer footfall at Cityscape and resulting in swift unit allocations.
Visual Showcase & Deliverables
Campaign presentations, assets, and collateral
Presentation Slide 45
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Presentation Slide 46
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Presentation Slide 47
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Presentation Slide 48
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Presentation Slide 49
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Scope of Deliverables
Brand Naming & Development
Visual Identity & Stationery
Launch Teaser & Reveal Campaign
Website Look & Feel
Cityscape Exhibition Stand Design
Luxury BTL Collaterals
STRATEGIC PARTNERSHIP
Achieve similar results for your organisation
Schedule a private consultation with Dr. Habib Bacha and the Credo senior team in Abu Dhabi to review your communications objectives.
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