PORTFOLIO & IMPACT

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Explore our curated case studies across government entities, sovereign institutions, higher education, healthcare, and multinational enterprises in the UAE and internationally.

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Showing 12 case studies
Popular: All (12) Academic (1) Agricultural (1) B2B Exhibition & Media Buying (1) CSR & Community (1) Energy (1) Financial & Banking (1) Financial Services (1) Free Trade Zone & B2B Investing (1) Global Events (1) Government (5) Government & AI Innovation (1) Healthcare (1) Industrial & Manufacturing (1) International Relations (1) Logistics (1) Luxury Property Development (1) Real Estate (1) Social Media (1) Technology (1) Urban Planning (1)
Higher Colleges of Technology (HCT)
Academic / Technology
2023-2024
189 Media Placements Secured
Higher Colleges of Technology

Higher Colleges of Technology (HCT)

As the UAE's largest higher education institution, the Higher Colleges of Technology (HCT) sought to reinforce its leadership in applied education and Emiratisation. However, despite its scale, the institution faced fragmented media relations and a critical gap in reaching the non-Arabic speaking population, limiting its ability to effectively communicate its national impact to the UAE's significant expatriate and business demographic.

Market: National & International View Case Study →
Sheikh Mansour bin Zayed Agricultural Excellence Award
Agricultural / Social Media
2023-2024
2,000+ Active Engaged Followers
Sheikh Mansour bin Zayed Agricultural Excellence Award

Sheikh Mansour bin Zayed Agricultural Excellence Award

Promoting agricultural innovation and food security awareness across diverse audiences in the UAE, while generating widespread participation and submissions for the prestigious Sheikh Mansour bin Zayed Agricultural Excellence Award.

Market: UAE & GCC Regional View Case Study →
World Urban Forum (WUF 10)
Government / Global Events
2019-2020
+15,000 Forum Attendees
Abu Dhabi Department of Municipalities and Transport & UN-Habitat

World Urban Forum (WUF 10)

The Tenth Session of the World Urban Forum (WUF 10) was held in February 2020 in Abu Dhabi, United Arab Emirates, the first time an Arab nation hosted the world's premier conference on sustainable cities and human settlements. The agency's mission was to generate global awareness, stimulate interest in attracting international exhibitors, delegates, and worldwide media.

Market: Global View Case Study →
UAE Embassy to China
Government / International Relations
2017-2020
500+ Articles Published Per Year
Embassy of the United Arab Emirates in Beijing

UAE Embassy to China

Appointed by the UAE Embassy to China to support and promote UAE bilateral engagement in China's "Belt and Road Initiative", as well as managing the comprehensive communications requirements of the diplomatic mission in Beijing among current and potential investors.

Market: Local & International View Case Study →
Department of Municipalities and Transport (DMT)
Government / Urban Planning
2018-2020
300+ Articles Published Per Year
Department of Municipalities and Transport (DMT Abu Dhabi)

Department of Municipalities and Transport (DMT)

Appointed to design and execute an integrated communication strategy at both local and international levels to elevate the profile of DMT's civic and urban transformation milestones across the Emirate of Abu Dhabi.

Market: Local & International View Case Study →
Central Bank of the UAE (CBUAE)
Government / Financial & Banking
2018-2020
500+ Articles Published Per Year
Central Bank of the UAE

Central Bank of the UAE (CBUAE)

Retained in early 2018 to support the newly appointed Head of Communications in building a world-class communications function at the UAE Central Bank from the ground up, as the institution previously operated without a dedicated communications team or press office.

Market: Local, Regional & International View Case Study →
ZonesCorp (Specialized Economic Zones)
Government / Industrial & Manufacturing
2013-2018
250+ Articles Published Per Year
The Higher Corporation for Specialized Economic Zones (ZonesCorp)

ZonesCorp (Specialized Economic Zones)

Appointed on long-term retainer to design ZonesCorp's communications strategy, articulate key value propositions, and position Abu Dhabi as a prime destination for global industrial investments and specialized economic clusters.

Market: Local & Global Industrial Markets View Case Study →
WETEX (Water, Energy, Technology & Environment)
Energy / B2B Exhibition & Media Buying
2019-2020
+19% YoY Growth of Registrations
Dubai Electricity & Water Authority (DEWA) / WETEX

WETEX (Water, Energy, Technology & Environment)

WETEX is one of the Middle East's largest exhibitions in water, energy, technology, and environment. Credo took on the account after 10 years of prior agency activity had led to stagnant visitor growth, requiring urgent cost rationalization and aggressive B2B visitor lead acquisition.

Market: Global View Case Study →
Abu Dhabi Free Trade Zone (Abu Dhabi Ports)
Logistics / Free Trade Zone & B2B Investing
2019-2020
13X ROI 12 AED Revenue Per 1 AED Spent
Abu Dhabi Ports / Abu Dhabi Free Trade Zone (ADFTZ)

Abu Dhabi Free Trade Zone (Abu Dhabi Ports)

Abu Dhabi Free Trade Zone (part of Abu Dhabi Ports) required qualified international B2B investor leads across 6 key target verticals: automotive, logistics, engineering, food processing, pharmaceuticals, and polymers.

Market: Global (GCC, India, Pakistan, China) View Case Study →
Department of Health (DoH): Pioneering Digital Health
Healthcare / Government & AI Innovation
2019-2020
Pioneering Digital Health Creative Concept
Department of Health to Abu Dhabi

Department of Health (DoH): Pioneering Digital Health

Tasked by the Department of Health (Abu Dhabi) to create a visionary, high-impact campaign that positioned the emirate at the forefront of digital healthcare, medical innovation, and artificial intelligence.

Market: Local & Regional View Case Study →
Aabar Properties: LAMAR Luxury Residences
Real Estate / Luxury Property Development
2018
LAMAR Brand Naming & Identity Creation
Aabar Properties

Aabar Properties: LAMAR Luxury Residences

Aabar Properties commissioned Credo to create an entire brand persona, naming, and launch campaign from scratch for a prestigious new waterfront residential development on Al Raha Beach in Abu Dhabi.

Market: Local & GCC High-Net-Worth Individuals View Case Study →
Abu Dhabi Finance (ADF): 43 Bags of Life
Financial Services / CSR & Community
2018 (Utilized for 5+ Years)
43 Bags Blood Units Collected for 43rd National Day
Abu Dhabi Finance

Abu Dhabi Finance (ADF): 43 Bags of Life

Appointed by Abu Dhabi Finance (ADF) to develop a creative corporate social responsibility (CSR) blood donation campaign that would inspire active participation among corporate employees and tenants within the Al Dar headquarters building.

Market: Local Community & Corporate Workforce View Case Study →

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