Department of Municipalities and Transport (DMT)

TIMEFRAME 2018-2020

MARKET SCOPE Local & International

ASSIGNED TEAM 5 Assigned Team Members

CLIENT SECTOR Government / Urban Planning

300+

Articles Published Per Year

GCC Wide

Tailored Country Messaging

Cityscape

Global Real Estate Showcase

Tier-1

The National & Gulf Today Coverage

The Challenge

Appointed to design and execute an integrated communication strategy at both local and international levels to elevate the profile of DMT's civic and urban transformation milestones across the Emirate of Abu Dhabi.

The Solution

Formulated targeted key messaging tailored to each GCC nation. Executed strategic media planning ensuring continuous high-profile coverage in tier-1 publications including Gulf Today, The National, and Middle East Business. Coordinated media presence and networking programs at Cityscape Global, the world's leading real estate investment and urban development conference.

The Results & Impact

Over 300 authoritative articles published annually across national, regional, and trade press, alongside regular broadcast coverage on Abu Dhabi TV, significantly strengthening public perception and municipal engagement.

Visual Showcase & Deliverables

Campaign presentations, assets, and collateral

2 Artifacts

Presentation Slide 31 View Full Size ↗

Presentation Slide 32 View Full Size ↗

Scope of Deliverables

Advertising Campaign Posters & Leaflets E-Banners & E-Mailers CSR Initiatives Trade Show Comms

STRATEGIC PARTNERSHIP

Achieve similar results for your organisation

Schedule a private consultation with Dr. Habib Bacha and the Credo senior team in Abu Dhabi to review your communications objectives.

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