Abu Dhabi Finance (ADF): 43 Bags of Life

TIMEFRAME 2018 (Utilized for 5+ Years)

MARKET SCOPE Local Community & Corporate Workforce

ASSIGNED TEAM 5 Assigned Team Members

CLIENT SECTOR Financial Services / CSR & Community

43 Bags

Blood Units Collected for 43rd National Day

5+ Years

Enduring CSR Concept in Active Use

100%

Employee & Tenant Participation

Al Dar HQ

Flagship Building Community Drive

The Challenge

Appointed by Abu Dhabi Finance (ADF) to develop a creative corporate social responsibility (CSR) blood donation campaign that would inspire active participation among corporate employees and tenants within the Al Dar headquarters building.

The Solution

Devised the heartwarming and memorable campaign concept "43 Bags of Life", linking the collection of 43 bags of donated blood with the celebration of the UAE's 43rd National Day under the compelling theme "Take a break and save a life". Rolled out an engaging visual system featuring posters, e-mailers, social banners, and an on-site mobile blood donation bus with an interactive tracking drop board.

The Results & Impact

Surpassed collection targets on day one with 100% participation from corporate staff and tenants. The creative formula proved so resonant that ADF adopted and reused the exact same concept successfully for over five consecutive years.

Visual Showcase & Deliverables

Campaign presentations, assets, and collateral

3 Artifacts

Presentation Slide 50 View Full Size ↗

Presentation Slide 51 View Full Size ↗

Presentation Slide 52 View Full Size ↗

Scope of Deliverables

CSR Campaign Strategy Creative Concept Development Blood Donation Drive Organization Posters, Leaflets & E-Banners Mobile Blood Donation Unit Branding

STRATEGIC PARTNERSHIP

Achieve similar results for your organisation

Schedule a private consultation with Dr. Habib Bacha and the Credo senior team in Abu Dhabi to review your communications objectives.

REQUEST ADVISORY SESSION

More Client Portfolios

View All 12 Case Studies →

Public Relations

Public Affairs

Social Media

Content Creation

Digital Marketing

Design