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Real Estate / Luxury Property Development
Aabar Properties

Aabar Properties: LAMAR Luxury Residences

TIMEFRAME 2018
MARKET SCOPE Local & GCC High-Net-Worth Individuals
ASSIGNED TEAM 5 Assigned Team Members
CLIENT SECTOR Real Estate / Luxury Property Development
LAMAR
Brand Naming & Identity Creation
Cityscape
Teaser & High-Profile Reveal Launch
360° BTL
Brochures, Luxury Packaging & Stationery
Waterfront
Flagship Al Raha Beach Residential Project
01

The Challenge

Aabar Properties commissioned Credo to create an entire brand persona, naming, and launch campaign from scratch for a prestigious new waterfront residential development on Al Raha Beach in Abu Dhabi.
02

The Solution

Conceived and proposed the evocative brand name "LAMAR", crafted the elegant minimalist visual identity, color schemes, luxury typography, stationery, and architectural presentation packages. Executed a two-phase "Teaser & Reveal" campaign culminating in a spectacular exhibition reveal at Cityscape Global, accompanied by bespoke BTL collaterals and digital touchpoints.
03

The Results & Impact

Established LAMAR as one of the most sought-after luxury waterfront residential investments of the season, driving immense buyer footfall at Cityscape and resulting in swift unit allocations.

Visual Showcase & Deliverables

Campaign presentations, assets, and collateral

5 Artifacts
Presentation Slide 45
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Presentation Slide 46
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Presentation Slide 47
Presentation Slide 47 View Full Size ↗
Presentation Slide 48
Presentation Slide 48 View Full Size ↗
Presentation Slide 49
Presentation Slide 49 View Full Size ↗

Scope of Deliverables

Brand Naming & Development Visual Identity & Stationery Launch Teaser & Reveal Campaign Website Look & Feel Cityscape Exhibition Stand Design Luxury BTL Collaterals
STRATEGIC PARTNERSHIP

Achieve similar results for your organisation

Schedule a private consultation with Dr. Habib Bacha and the Credo senior team in Abu Dhabi to review your communications objectives.

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