Academic / Technology
2023-2024
189
Media Placements Secured
Higher Colleges of Technology
Higher Colleges of Technology (HCT)
As the UAE's largest higher education institution, the Higher Colleges of Technology (HCT) sought to reinforce its leadership in applied education and Emiratisation. However, despite its scale, the institution faced fragmented media relations and a critical gap in reaching the non-Arabic speaking population, limiting its ability to effectively communicate its national impact to the UAE's significant expatriate and business demographic.
Market: National & International
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