Financial Services / CSR & Community
Abu Dhabi Finance
Abu Dhabi Finance (ADF): 43 Bags of Life
TIMEFRAME
2018 (Utilized for 5+ Years)
MARKET SCOPE
Local Community & Corporate Workforce
ASSIGNED TEAM
5 Assigned Team Members
CLIENT SECTOR
Financial Services / CSR & Community
43 Bags
Blood Units Collected for 43rd National Day
5+ Years
Enduring CSR Concept in Active Use
100%
Employee & Tenant Participation
Al Dar HQ
Flagship Building Community Drive
01
The Challenge
Appointed by Abu Dhabi Finance (ADF) to develop a creative corporate social responsibility (CSR) blood donation campaign that would inspire active participation among corporate employees and tenants within the Al Dar headquarters building.
02
The Solution
Devised the heartwarming and memorable campaign concept "43 Bags of Life", linking the collection of 43 bags of donated blood with the celebration of the UAE's 43rd National Day under the compelling theme "Take a break and save a life". Rolled out an engaging visual system featuring posters, e-mailers, social banners, and an on-site mobile blood donation bus with an interactive tracking drop board.
03
The Results & Impact
Surpassed collection targets on day one with 100% participation from corporate staff and tenants. The creative formula proved so resonant that ADF adopted and reused the exact same concept successfully for over five consecutive years.
Visual Showcase & Deliverables
Campaign presentations, assets, and collateral
Presentation Slide 50
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Presentation Slide 51
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Presentation Slide 52
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Scope of Deliverables
CSR Campaign Strategy
Creative Concept Development
Blood Donation Drive Organization
Posters, Leaflets & E-Banners
Mobile Blood Donation Unit Branding
STRATEGIC PARTNERSHIP
Achieve similar results for your organisation
Schedule a private consultation with Dr. Habib Bacha and the Credo senior team in Abu Dhabi to review your communications objectives.
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