Abu Dhabi Free Trade Zone (Abu Dhabi Ports)

TIMEFRAME 2019-2020

MARKET SCOPE Global (GCC, India, Pakistan, China)

ASSIGNED TEAM B2B Lead Gen & Global Comms Team

CLIENT SECTOR Logistics / Free Trade Zone & B2B Investing

13X ROI

12 AED Revenue Per 1 AED Spent

3.5 km²

Delivered Space Occupied by Investors

+50%

Media Buying Efficiency Through Optimization

160%

Functional Brand Lift Via SEM & SEO

The Challenge

Abu Dhabi Free Trade Zone (part of Abu Dhabi Ports) required qualified international B2B investor leads across 6 key target verticals: automotive, logistics, engineering, food processing, pharmaceuticals, and polymers.

The Solution

Implemented a synchronized two-prong push-pull global marketing blueprint: a push strategy targeting industrial leaders in the GCC, India, Pakistan, and China via programmatic B2B publishers, contextual targeting, and high-impact outdoor assets; coupled with a global pull strategy driven by multilingual SEM, SEO, and localized landing pages. Enhanced credibility with business features on CNN Asia, CNBC, and Al Arabiya.

The Results & Impact

Delivered an astonishing 13X ROI (generating 12 dirhams of direct revenue for every 1 dirham spent in marketing), filled 3.5 square kilometers of leased industrial zone space, and lifted global media buying efficiency by 50%.

Visual Showcase & Deliverables

Campaign presentations, assets, and collateral

2 Artifacts

Presentation Slide 39 View Full Size ↗

Presentation Slide 40 View Full Size ↗

Scope of Deliverables

Performance Lead Generation Global Media Buying Outdoor Advertising TV Business Shows (CNN Asia, CNBC, Al Arabiya) Localized Landing Pages

STRATEGIC PARTNERSHIP

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