Government / International Relations
Embassy of the United Arab Emirates in Beijing
UAE Embassy to China
TIMEFRAME
2017-2020
MARKET SCOPE
Local & International
ASSIGNED TEAM
4 Assigned Team Members
CLIENT SECTOR
Government / International Relations
500+
Articles Published Per Year
14 MoUs
Bilateral Agreements Signed
Global
Broadcast Coverage on Tier-1 Networks
3+ Years
Continuous Strategic Counsel
01
The Challenge
Appointed by the UAE Embassy to China to support and promote UAE bilateral engagement in China's "Belt and Road Initiative", as well as managing the comprehensive communications requirements of the diplomatic mission in Beijing among current and potential investors.
02
The Solution
Developed a unified key message house for the UAE Embassy to China in direct coordination with the Ministry of Foreign Affairs (MOFA). Leveraged the historic state visit of Chinese President Xi Jinping to the UAE to execute an extensive international communications and media relations strategy.
03
The Results & Impact
Generated widespread international coverage detailing the comprehensive strategic partnership. Facilitated strategic media exposure surrounding the signing of 14 bilateral MoUs and agreements between the UAE and China, earning over 500 published articles per year and extensive broadcast features on Abu Dhabi TV, Dubai TV, WAM, Emarat TV, and Abu Dhabi Radio.
Visual Showcase & Deliverables
Campaign presentations, assets, and collateral
Presentation Slide 29
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Presentation Slide 30
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Scope of Deliverables
Strategic Advisory
Message House Development
Bilateral Communications
Media Relations
State Visit Media Management
STRATEGIC PARTNERSHIP
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