WETEX (Water, Energy, Technology & Environment)

TIMEFRAME 2019-2020

MARKET SCOPE Global

ASSIGNED TEAM Specialized Performance & Media Buying Team

CLIENT SECTOR Energy / B2B Exhibition & Media Buying

+19%

YoY Growth of Registrations

+20%

YoY Growth in Seminar Attendance

+80%

Media Buying Efficiency Increase

-33%

Reduction in Cost Per Acquisition

The Challenge

WETEX is one of the Middle East's largest exhibitions in water, energy, technology, and environment. Credo took on the account after 10 years of prior agency activity had led to stagnant visitor growth, requiring urgent cost rationalization and aggressive B2B visitor lead acquisition.

The Solution

Deployed a performance-led digital acquisition approach encompassing paid search, high-precision B2B social targeting, programmatic display, and retargeting, which yielded 60% of all online registrations at a 15% conversion rate. Blended digital tactics with high-impact offline sponsorships, including morning business segments on Dubai Eye, live broadcasts from the show floor, and exclusive belly-bands on Al Bayan and Khaleej Times.

The Results & Impact

Outperformed the 10% target by delivering a 19% year-on-year increase in registrations and a 20% increase in seminar attendance, while simultaneously reducing Cost per Acquisition (CPA) by 33% and boosting media buying efficiency across global markets by 80%.

Visual Showcase & Deliverables

Campaign presentations, assets, and collateral

2 Artifacts

Presentation Slide 37 View Full Size ↗

Presentation Slide 38 View Full Size ↗

Scope of Deliverables

Media Buying Optimization Search & Programmatic Advertising B2B Retargeting Dubai Eye Morning Broadcasts Print Takeovers & Belly Bands

STRATEGIC PARTNERSHIP

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